Everyone loves emails!
Hi, it's me, your second favourite barber. Welcome to my newsletter.
First of all, you can totally unsubscribe from this list, I won't blame you one bit. I won't send more than, say, one a month. Heck, it's taken me 13 months to send this one. But the website charges me like $20/mo to send marketing emails, so by gum, I'm gonna get my money's worth. Here comes your $20 email.
Secondly, I want to thank you for coming into my shop this past year and letting me cut your hair. Getting a business going is tough when you have to rely on people coming in your door, and it makes me genuinely happy when you do.
Brass tacks: more than a couple of you have mentioned that you just plain forget to book your appointments until the last minute, and that I should send reminders. I'm not just saying that, I actually did hear that from actual people, to my actual face. And my booking app doesn't do individual reminders, yet, so this is the next best thing.
Next time you're in, I'll be asking you if you'd like to schedule your next cut. Everyone says, "I don't know my schedule yet", so the cut gets left until panic time. I say, why not make your haircut the first thing on your schedule for next month? What's more important than self care? Why do I always have to be on the back burner?!? Besides, the appointment app notifies you a few days in advance, so if something more important (I mean, come on) is on that day, then it's an easy click to reschedule. Bingo banjo.
I'm going to throw in some tips on hair care and stuff like that, just so it doesn't feel like I'm just nagging you to make an appointment. Which I kind of am. But I'm leaning into some new products I'm excited to tell you all about, so just you wait.
Thanks for reading this far, and book your spring cut!
And maybe a bottle of Seth's Beard Oil for your bearded friends? Seth's Negroni Aftershave for your beardless friends?
I'm working on a few other exciting ideas to share with you, I'll let you know when they're ready, or I'll run them by you when your in the chair.
Thanks,
Seth
Seth's Hair Tip #1
I started shaving 30 years ago, but didn't know how to do it right until I went to barber school. I used to think I'd get a closer shave by going against the grain. It was closer for a day, but I was pushing the hairs back down, leading to ingrown hairs and irritation. Always shave with and side-to the grain of your facial hair. Look closely in the mirror and notice which way(s) your hair grows and follow it. The growth patterns can look like Starry Night under there.
Best to shave after a shower so the hair is nice and soft, and use thick but minimal lather so you can see the hairs just in case. And get a better razor! I've found that 1 blade is better than 4. Safety razors are less expensive and have a better shave. Come in and let's talk about it.